Hana Kobzová & Vojtěch Audy discovered that Google has quietly expanded the Product Studio tool inside Merchant Center with three noteworthy enhancements to help merchants create and experiment with product visuals and creative assets more effectively:
“Generated for You” suggestions Product Studio now uses AI to proactively analyze trends and suggest fresh creative ideas such as campaign concepts, featured products, discounts, and visual directions tailored to merchants’ inventories.
Image-to-Video creation – Merchants can now transform product images into short videos directly within Product Studio, helping them produce richer media assets without needing separate tools or external editors.
Creative editing upgrades – New capabilities include swapping scenes at scale and background replacement, which make it easier to adjust product visuals and themes for different occasions or placements without expert design skills.