Google is updating the Programmatic Access Library (PAL) to align limited ads behavior more closely with user consent and privacy requirements.
PAL will now use Transparency & Consent Framework (TCF) data from the device to determine whether local storage is allowed, introduces a new forceLimitedAds property to manually enable limited ads, and removes the functional role of the existing allowStorage property.
These changes roll out across PAL HTML5, Android, iOS, and tvOS, with HTML5 fully ignoring allowStorage from March 10, 2026.
To avoid breaking changes, developers should set allowStorage to true and use forceLimitedAds if limited ads need to be enforced. Updates to PAL integrations may be required to maintain current behavior.