Google Ads is now enabling view-through conversion (VTC) optimization by default for newly created Demand Gen campaigns. Previously, the setting was off by default and only supported YouTube and Discover…
Thanks for sharing Hana Kobzová
Google Ads Customer Match now supports IP address and user interaction timestamp as additional matching keys, which may improve match rates. These fields must be uploaded unhashed. The feature is…
Thanks for sharing Hana Kobzová
Google Ads has updated the AI Max interface to give advertisers more explicit control over how campaigns handle branded searches. Advertisers can now choose to show ads across all relevant…
Thanks for sharing Bia Camargo
Display advertising costs have fallen significantly ahead of the 2026 holiday season, giving marketers a potentially cheaper opportunity to build awareness before Black Friday and Cyber Monday competition increases. Key…
Google Ads will run a six-month U.S. Search pilot starting in October 2026 that allows advertising for a limited set of firearm accessories, while keeping firearms, ammunition, and regulated components…
Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to buy products directly inside Google Search’s AI Mode and the Gemini app instead of being sent to…
Thanks for sharing Menachem Ani Ⓜ️
Google Merchant Center has clarified how advertisers can update product videos faster. Using a new, unique video URL triggers a fresh crawl and typically updates the video within 24–72 hours,…
Thanks for sharing Hana Kobzová
Google has clarified its store ratings eligibility requirements for merchants. To show store ratings on paid text and Shopping ads, advertisers generally need around 100 eligible reviews, a minimum rating…
Thanks for sharing Hana Kobzová
Google is testing Sponsored Places ads that expand on hover, showing more information without a click. The test continues Google’s broader experimentation with expandable ad formats in Search.
Thanks for sharing Khushal Bherwani & Barry Schwartz
Google has published a new guide for lead-generation advertisers focused on preventing invalid or low-quality leads. The main message is that Google’s invalid-traffic systems alone cannot guarantee lead quality, so…
Thanks for sharing Hana Kobzová
Google Ads has introduced Video Ads Dubbing in Asset Studio, making it easier for advertisers to localize video campaigns at scale. The AI-powered tool can dub video ads across 33…
