September 2026

Google Shopping Changes in EEA

Heads up for anyone running Shopping in the EEA. Free listings from Google Shopping look to be disappearing in the EEA. The space is going to price comparison services (CSS)…

Google Updates Merchant Center Feed Specs

Google Merchant Center has expanded its product data specifications with clearer formatting guidance for its newer conversational attributes. The update adds technical names and file-format examples, making it easier for…

New Ad Experience Metrics

Google Chrome is introducing new experimental metrics to measure how ad-heavy websites feel to users. The metrics are being added to the Chrome User Experience Report (CrUX), which is based…

New ad format inside AI Mode

Google is testing a new ad format inside AI Mode, placing ads directly between AI-generated content. The format appears embedded within AI Mode answers, making ads feel more integrated with…

OpenAI Tests Brand AI Chats

OpenAI is testing ads that open a conversation with a brand’s AI agent inside ChatGPT, giving advertisers a way to handle customer questions before anyone reaches their website.

Thanks for sharing Sachin Patel

Google Tests Hiding Sponsored Shopping Results

Google appears to have been testing the option to hide sponsored results within the Shopping tab. Previously, this feature was only available on the main “All” tab in Google’s SERP,…

Thanks for sharing Sachin Patel

New Sitelink Design

Google tests new sitelink design in sponsored ads, thanks for sharing Sachin Patel.

AI Mode Adds Ad Descriptions

Google AI Mode now showing descriptions for ads, thanks for sharing Sachin Patel.

AI Mode Moves Into Google Search

Google now showing AI Mode button within the search bar above results, thanks for sharing Sachin Patel.

Google Tests Business Agent in YouTube Ads

Google is testing Business Agent inside YouTube ads, allowing U.S. shoppers to ask product-related questions directly within ads instead of immediately visiting a retailer’s website. The beta is limited to…

Business Agent in YouTube Ads

Arpan Banerjee discovered that YouTube Shorts Ads now have an AI Label.

Google Ads Enter AI Mode

Thomas Eccel discovered that Google Ads AI mode is now eligible for AI Mode.