August 30, 2026

Google is testing a new loading animation for sponsored results on mobile Search. During the test, users may see a message saying “Evaluating sponsored results” alongside Google and Gemini branding before the ads appear. At first glance, this made it look like Gemini might be involved in selecting or generating the sponsored results. However, Google […]

Google says Ask Advisor will soon gain shared memory across its marketing tools, including Google Ads, Google Analytics, and Merchant Center. This means conversations will no longer be isolated to a single platform. If you discuss goals, campaign decisions, or performance in Google Ads, Ask Advisor will be able to use that context later when

Barry Schwartz reports that Google Ads appears to have published or updated a broader set of help documents focused on troubleshooting campaign performance fluctuations and changes. The guidance now covers most major campaign types, including Performance Max, Search, Display, Video, Shopping, App, Smart, and Demand Gen campaigns. There is also a dedicated troubleshooter for Performance

Google has expanded the short_title attribute in Merchant Center beyond Demand Gen: it can now appear in visual Performance Max placements such as YouTube and Discover. Merchants should aim to keep short titles under 40 characters to reduce mobile truncation, although Google still allows up to 65 characters. Thanks for sharing Hana Kobzová

Why does that matter? Because instead of only chatting about your code, Claude Code can actually work with your project. It can read files, edit code, run commands, test changes and help fix bugs. So instead of doing this: Copy code → paste into chat → explain the problem → copy the answer back You

Google has added a new “How this ad was made” section to My Ad Center to improve transparency around AI-generated advertising. The panel tells users when an ad was created or edited using artificial intelligence, giving more insight into how the content was produced. The information can be accessed through the three-dot menu on ads

Google has updated Demand Gen campaigns to support multiple conversion optimization goals within the same campaign. Advertisers can now optimize toward several actions at once, including lead form submissions, contacts, engagements, and YouTube follow-on views. Each goal can be enabled individually, and the new Add goal option makes it easier to manage the setup. Previously,

Google has introduced Local customer optimization for Performance Max campaigns focused on store goals. The feature is designed to prioritize people who are physically nearby and showing strong immediate intent, such as searching for a local service, planning a route, visiting a store, or contacting a business. Advertisers can use it to shift more budget