August 29, 2026

GTM Drops gtag Config Support

Google is warning that Google Tag Manager snippets will soon stop recognizing or waiting for gtag(‘config’) commands. This mainly affects websites that have a GTM container installed but still use commands such as gtag(‘config’, ‘G-…’) for GA4 or gtag(‘config’, ‘AW-…’) for Google Ads configuration. Google considers this combination an unsupported implementation. Affected GTM container owners

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ChatGPT Ads Expands

ChatGPT Ads is adding several features that make the platform look more like a mature performance advertising system. The biggest addition is Maximize results, an automated bidding strategy that adjusts bids based on the advertiser’s chosen campaign goal and available budget. Instead of manually managing bids, advertisers can let the system optimize toward generating as

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