August 26, 2026

Claude now uses a shared memory across chat and Cowork, carrying relevant context between them. Users can view, edit, or delete remembered topics in Settings, and sensitive information is only remembered if explicitly enabled. Memory is on by default for Free, Pro, and Max, while Team and Enterprise admins control access.

Google has renamed conversions with multiple data sources to multi-source conversions across its documentation and Tag Diagnostics. Multi-source conversions let advertisers connect an existing website conversion action with an additional backend source, such as a CRM or order database, using Data Manager or the Data Manager API. This can help recover conversions that may be

Google Ads has introduced a new Customer Lifecycle Optimization section within the Conversions Summary page, giving advertisers more tools to optimize campaigns across different stages of the customer journey. The feature focuses on three key areas: Customer Acquisition: Helps advertisers identify existing customers and optimize campaigns toward winning new ones. Lapsed Customers: Uses audience segments

Google is expanding Local Services Ads booking support from 20 to more than 500 Reserve with Google partners. If a business already has an active partner booking link on its Google Business Profile, that link can now automatically appear in its LSA, allowing customers to book directly from Search and Maps. These bookings are tracked

Prime Hydration is a fascinating lesson in the difference between hype and sustainable demand. At its peak, Prime reportedly generated more than $1.2B in annual sales, expanded into 90,000+ retail locations, signed major sports sponsorships, and invested heavily in production capacity. But there was a fundamental problem: People tried Prime. They didn’t necessarily keep buying

Google has expanded Demand Gen campaigns to support multiple conversion optimization goals, giving advertisers more flexibility in how campaigns are optimized and measured. Advertisers can now select several goals within a single campaign, including lead form submissions, contacts, engagements, and YouTube follow-on views. Each goal can be enabled separately and managed through a new “Add

Google is inviting marketers to join Rethink 2026, a virtual event featuring practical insights, industry trends, and best practices across Search, YouTube Ads, AI, and marketing measurement. The two-day event is designed to help brands accelerate growth, improve campaign performance, and respond to changing consumer behavior. Rethink Retail – September 16 at 10 a.m. ET: