Google has introduced a new Scenario Planner interface for Meridian, making its open-source Marketing Mix Modeling (MMM) solution significantly more accessible for marketers. The update removes the need for technicalโฆ
Thomas Eccel discovered that Text Guidelines is now rolling out to more accounts!
Google partners with Shopee owner Sea to develop agentic AI for e-commerce and gaming what it means for advertisers. Google and Southeast Asian tech company Sea Ltd announced a newโฆ
Ivan Cicconi discovered that Google has just rolled out the Projection Plans (Beta) within the Cross-channel budgeting section!
Microsoft Clarity has launched AI Citations, a new beta feature designed to help websites understand their visibility within AI search and answer engines. The feature provides end-to-end insight into howโฆ
Thomas Eccel is Finally seeing where Performance Max is showing !
Thomas Eccel discovered that G๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐๐๐๐ ๐๐ฑ๐๐ฆ๐ฉ๐ฅ๐๐ฌ ๐จ๐ ๐ก๐จ๐ฐ "๐๐๐ง๐๐ข๐ง๐ ๐ ๐๐๐ ๐ ๐๐ฆ๐๐ ๐๐ฌ" ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ฎ๐ฌ๐๐ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐ฑ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ!
TikTok has launched new AI-powered ad formats in Europe aimed at entertainment marketers, helping streaming platforms and event promoters reach audiences with more personalized content. Whatโs new: Streaming Ads: AI-drivenโฆ
On its latest earnings call,ย Airbnbย shared an interesting early signal: traffic coming from AI chatbots is converting at a higher rate than traffic from traditional Google search. CEOย Brian Cheskyย noted that whileโฆ
Meta has started rolling outย Manus AI tools inside Ads Manager, bringing generative AI and workflow automation directly into the campaign environment. Instead of jumping between platforms, advertisers can now leverageโฆ
Perplexity just ditched ads, and that decision says a lot about where AI search is heading. Perplexity AIย has officially stopped running ads on its platform. The reason? User trust. Accordingโฆ
Hereโs why most Meta accounts arenโt actually optimizing for profit โ. โPerformanceโ in Meta usually means revenue. But revenue โ profit. That disconnect is where growth stalls. This is theโฆ
