February 2026

Parameters list for cookies

I made a parameters list for cookies with the help of Cookiebot Web CMP by Usercentrics. In the list you find the built-in parameters for the Google Tags. For the…

Data Manager API v1.5 Update (Feb 17, 2026)

Version 1.5 of the Data Manager API introduces enhanced tools for audience and user list management. Key updates include: End-to-end user list management: The new UserListService enables full lifecycle control create,…

Thanks for sharing Arpan Banerjee

Update to Demand Gen Lookalike segments

Google started to send email about: Update to Demand Gen Lookalike segments! Thanks for sharing Arpan Banerjee.

You can’t run AI Max like a normal Search campaign

Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises around…

New AI-powered configuration feature rolled out

Google has rolled out its AI-powered configuration feature in Google Search Console to all users. The tool lets you describe the analysis you want in natural language, and it automatically…

Thanks for sharing Barry Schwartz

Build a profitable Linkedin authority system

The exact 4-step framework to grow visibility, authority, and inbound opportunities on LinkedIn. 1. THE FOUNDATION (POSITIONING + CLARITY) → Define your niche (who exactly you help) → Clarify your…

New Results tab in Recommendations

Google Ads has launched a new Results tab in Recommendations, showing the actual performance impact after applying bid or budget changes. It compares results one week post-change against an estimated…

Thanks for sharing Hana Kobzová

Google Loosens Lookalike Targeting

Starting March 2026, Lookalike audiences in Demand Gen will no longer act as strict targeting constraints. Instead of targeting only users within the selected similarity threshold (narrow, balanced, broad), Google…

Thanks for sharing Dario Zannoni

Customers behavior

Arpan Banerjee discovered that Google now recommends Customers' behavior to improve measurement (beta) in conversion action.

You can’t treat ChatGPT ads like a normal ad placement

Here’s how OpenAI’s ChatGPT ads setup actually works ↓. ChatGPT ads are essentially a contextual, in-chat placement model. But instead of optimising around audiences, cookies, or user profiles, it optimises…

What people think Ads is about

Keywords. What Ads is really about: Landing pages that turn clicks into conversions. A good offer that makes people take action. Compelling ad text that stops the scroll and drives…

Smart Bidding Exploration

This new feature helps you generate more conversions from search terms you're already eligible to show for, without altering your targeting or expanding your keyword reach. Performance Tradeoff: It bids…