Microsoft Clarity has launched AI Citations, a new beta feature designed to help websites understand their visibility within AI search and answer engines.
The feature provides end-to-end insight into how content performs across the AI ecosystem from AI bot crawling and indexing to how pages are cited in AI-generated responses and drive traffic back to websites.
With AI Citations, users can analyze:
– Queries where their domain is cited in AI answers
– Search/query volume where content was eligible to appear
– Citation rate across supported AI experiences
– Page-level citation performance
– Share of authority based on citations
– Key grounding queries and phrases generating AI visibility
This marks Microsoft Clarity’s first step toward a broader AI Visibility analytics layer, helping brands, publishers, and marketers measure performance beyond traditional search rankings and better understand traffic originating from AI platforms.
