TikTok has launched new AI-powered ad formats in Europe aimed at entertainment marketers, helping streaming platforms and event promoters reach audiences with more personalized content.
What’s new:
Streaming Ads: AI-driven ads that recommend content based on user behavior. Formats include a four-title video carousel or multi-title media card. TikTok says 80% of users report the app influences their streaming choices.
New Title Launch ads: Designed to target high-intent users using signals like genre preferences and price sensitivity to drive ticket sales, subscriptions, and event attendance.
