December 2025

Demand Gen Drops December is out

Demand Gen is becoming a major driver of incremental growth 68% of conversions come from users who hadn’t seen a Search ad in the last 30 days. As we head…

Shorts update

YouTube Shorts is making ads feel more native by allowing comments on eligible Shorts ads, giving brands a new way to drive engagement directly within the ad unit. Creators can…

Google Ads 2025

The Year AI Truly Changed Advertising2025 wasn’t just another year of updates it was a turning point in how marketers plan, measure, and scale results with Google Ads. Google delivered…

Looker Studio Pro just unlocked faster reporting

Hourly Report Delivery and Alerts in Looker Studio Pro. You can now schedule hourly report delivery and alerts in Looker Studio Pro, eliminating the need to wait for daily refreshes…

Are “ChatGPT ads” finally here? Not so fast

Some users recently reported seeing messages in ChatGPT that appeared to be brand-promotional, referencing retailers like Target or Peloton, and labeled as “ads.”. This sparked speculation online that in-chat advertising…

New deal

Google just lost its ability to lock in long-term default search deals but don’t expect its dominance to crumble anytime soon. A new U.S. court ruling forces Google to limit…

Is Gemini becoming Google’s next big ad surface?

Maybe but not yet. Despite a recent report that Google plans to introduce ads in Gemini by 2026, the company’s ads leadership says differently. Here’s the full picture: What prompted…

Local

Google is making Shopping ads feel more local and that’s a big win for retailers with physical stores. Google is testing a new location label in Shopping ads that displays…

Thanks for sharing Hana Kobzová

Merchant Center Update

Hana Kobzová & Vojtěch Audy discovered that Google has quietly expanded the Product Studio tool inside Merchant Center with three noteworthy enhancements to help merchants create and experiment with product…

New Option

A new set of hidden, pre-opted-in settings has been discovered in the Google Ads Location Manager. One of these is a duplicate of the existing Automated Location Assets option, but…

API v19

Google Ads API version 19 will be officially sunset on February 11, 2026. From that date onward, all requests made to v19 will fail, which means any scripts, tools, or…

View-through conversion

Google Ads has launched a new bidding option for Android App campaigns that allows advertisers to explicitly optimize for view-through conversions (VTCs). This means advertisers can now optimize for app…