Retention isn’t just a % of repeat customers
Dmitry Nekrasov showed that there are at least 7 ways to measure it. And each one fits a different stage of growth. Here’s how to choose: → If you're just…
Tuesday
26 August 2025
Looking for AI Agent Ideas?
Carolina Posma put together an incredible list of 118 AI Agents that you can deploy right now in Slack, Teams, WhatsApp, Instagram, and your website. This list covers: - 118…
Conversions
More conversions with Cross-Channel?
The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS,…
Meta just turned Reels, Shops, and Creators into Q4 sales machines
Meta just launched a full set of new AI-powered tools for advertisers ahead of the 2025 holiday season: • Creator marketplace updates – brands can now filter creators by language…
Conversions
Apple vs. Attribution: The 5-Year Dismantling (2021–2025)
Apple didn’t just “boost privacy.”. It re-engineered the internet in ways that broke attribution for marketers, analysts, and ad platforms. Here’s how it happened, step by step. 2021: iOS 14.5,…
Conversions
When These Big Brands Stopped Spending on Digital Ads… Nothing Happened
In an era obsessed with ROAS dashboards, attribution models, and performance marketing teams, the idea that paid media could be non-essential sounds like heresy. But that’s exactly what several of…
Policy
Cloudflare will now block AI crawlers by default
Cloudflare is taking a stand: from now on, it will block known AI bots from scraping websites automatically. AI companies have been crawling the web for years, often without permission…
Asset Studio (Beta) spotted
Asset Studio (Beta) spotted in Google Ads by Thomas Eccel. What it offers: • Generate images from text prompts. • Place products in lifestyle scenes. • Edit and bulk edit…
ChatGPT Ads
Referral traffic from ChatGPT to websites has collapsed
Since July 21 the drop has been dramatic at 52 percent, based on analysis of more than one billion citations and over one million referral visits. Reddit referrals have surged…
Language targeting gone❌
You know the language targeting that is going away? Looks like Google removed this part! Thanks for spotting this Georgi Zayakov. What does this mean? Right now they pulled it…
Hidden patterns from metric overlaps
You think you know what’s going on… Until you look at the second metric. That’s because many issues in e-commerce only show up when two metrics overlap. So Dmitry Nekrasov…
ChatGPT Ads
20 ChatGPT prompts that marketers can steal today
I collected 20 high-converting, emotion-driven, clarity-boosting prompts that you can use for: - Ad copywriting. - Landing page testing. - Hook ideation. - Campaign angles. - Persuasion rewrites. Save this.…
