Meta just launched a full set of new AI-powered tools for advertisers ahead of the 2025 holiday season:
• Creator marketplace updates – brands can now filter creators by language & region, merge creator content with catalog ads, and use testimonials in partnership ads for stronger social proof.
• Reels ad upgrades – transform static media into shoppable Reels, add catalog-based video carousels, and show richer product details via swipe-up. Early tests show a 7% conversion lift.
• AI creative diversification – flexible media formats automatically adapt content across placements, boosting conversions by 23% in trials. New creative insights help refresh visuals and prevent ad fatigue.
• Omnichannel ads (global) – optimize for both online and offline purchases. Target reported a 51% ROAS lift using this format.
• Shops ads expansion – now rolling out beyond the U.S. to Mexico, Canada, Germany, France, Spain, Italy, and Japan, giving brands direct shoppable reach in more markets.
Why it matters:
Meta is doubling down on AI-driven creative, shoppable video, and omnichannel optimization all designed to drive higher conversions and ROAS in Q4.
Advertisers should test these formats early to get ahead of the holiday competition.
