Dmitry Nekrasov showed that there are at least 7 ways to measure it.
And each one fits a different stage of growth.
Here’s how to choose:
→ If you’re just starting, focus on Repeat Purchase Rate
→ If you’re scaling, move to LTV by Channel and Curves
→ If you’re mature, track Net LTV to know the real ROI
Use this as a ladder.
The more orders you have, the deeper you can go.
But always start with simple things.
Save it for your next retention audit.
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