New data from Datos, A Semrush Company, Q2 2025 report shows AI tools like ChatGPT are rapidly gaining ground, with European desktop usage jumping from 0.26% to 0.78% in just…
Instagram from my home screen. Not the whole app. Not a dramatic detox. Just… removed the icon. Here’s what changed 👇. 👉 No more “accidental” 30-minute scrolls. 👉 No more…
Last quarter, Google, Meta, and Microsoft all reported huge profits. What did they do with it? They cranked the AI money tap wide open. That means: -Billions for infrastructure. -…
And started becoming your next search engine. Last week, Reddit announced it’s unifying its traditional search bar and Reddit Answers (its AI Q&A feature) into one seamless experience. 👉 One…
Most people see Booking.com as just another travel site. But under the surface? A relentless culture of experimentation built an ad‑tech powerhouse. How they did it: 👉 Booking Holdings paid…
Google Search ad revenue is growing faster than expected even as the broader ad market slows down. New WARC data shows that Google's search revenue grew by 11.5% year-on-year in…
Instagram has rolled out new analytics tools that give creators and marketers a deeper understanding of what content drives engagement and follower growth. Key changes: Follower growth is now shown…
Meta is rolling out a new Creative Testing feature that lets you test 2–5 ad variations within the same ad set, preserving learnings and simplifying creative optimization. You can now…
Spotted by Dario Zannoni, hope this rolls out widely!
Last week, Google stopped tracking EU conversions for one of my accounts! - No conversions. - No remarketing. - No optimization signals. A silent performance killer. But here’s how I…
Thomas Eccel discovered that Google Ads has expanded the Enhanced Conversion Impact Report with new columns, including Match Rate, giving advertisers deeper visibility into how enhanced conversions drive performance. The…
At a secretive AI summit this spring, Apple leadership laid out a plan to replace the need for third-party search engines entirely. No more Google. No more ChatGPT. Just ask…
OpenAI has released its first open-weight language models since GPT-2, marking a significant shift in strategy. The new models, called GPT‑OSS, are fully downloadable and commercially usable under the Apache…
