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Reddit just stopped being a forum

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And started becoming your next search engine.

Last week, Reddit announced it’s unifying its traditional search bar and Reddit Answers (its AI Q&A feature) into one seamless experience.

👉 One box
👉 AI-written answers
👉 Backed by real human conversations

It’s not just search, it’s search with context, opinions, and lived experience.

Reddit is betting big:

– 70M+ users already use Reddit search weekly
– Reddit Answers jumped from 1M to 6M weekly users
– Paid subreddit plans are on pause, search is now the core product

And they’re not subtle about it. CEO Steve Huffman says Reddit wants to be “a go-to search destination.”

Would you trust Reddit more than Google to answer your next question?

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