Reddit just stopped being a forum

And started becoming your next search engine.

Last week, Reddit announced itโ€™s unifying its traditional search bar and Reddit Answers (its AI Q&A feature) into one seamless experience.

๐Ÿ‘‰ One box
๐Ÿ‘‰ AI-written answers
๐Ÿ‘‰ Backed by real human conversations

Itโ€™s not just search, itโ€™s search with context, opinions, and lived experience.

Reddit is betting big:

โ€“ 70M+ users already use Reddit search weekly
โ€“ Reddit Answers jumped from 1M to 6M weekly users
โ€“ Paid subreddit plans are on pause, search is now the core product

And theyโ€™re not subtle about it. CEO Steve Huffman says Reddit wants to be โ€œa go-to search destination.โ€

Would you trust Reddit more than Google to answer your next question?

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