Meta is rolling out a new Creative Testing feature that lets you test 2–5 ad variations within the same ad set, preserving learnings and simplifying creative optimization.
You can now test small creative changes like CTAs, overlays, or formats without resetting delivery.
It’s a big step forward, especially as creative now drives delivery more than targeting.
Spotted by Dario Zannoni, hope this rolls out widely!
Free. Read by 125K+ marketers every week.
Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
