Policy
Policy update
Starting August 2025, Google Ads will limit its Dating and Companionship ad restrictions to a shorter list of countries: Algeria, Bahrain, Sri Lanka, Palestine, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco,…
Monday
18 August 2025
Demand Gen & YouTube
YouTube update
YouTube just rolled out new tools to help creators drive engagement, conversions, and global reach. - Community Posts can now include up to 10 images, doubling the previous limit. -…
Policy
Google Refreshes 14 Google Ads Policy Guides
Google has updated 14 Google Ads Help Center policy articles, covering topics like: - Abusing the ad network. - Alcohol. - Ad protections for children and teens. - Counterfeit goods.…
40% is gone
Google’s AI Just Killed 40% more Fake Clicks How Much of Your Ad Spend Was wasted? Google’s latest AI-powered protections have quietly revealed the uncomfortable truth about online advertising: fake…
PMax
Pmax update
Thomas Eccel discovered that Google Ads has improved the Performance Max Channel Reporting beta by adding a cost slider that reveals each channel’s share of total campaign spend. When you…
Perplexity Launches $34.5 Billion Bid to Take Chrome from GoogleIn a move that has stunned Silicon Valley
3-year-old AI startup Perplexity has made an unsolicited $34.5 billion all-cash offer to buy Google’s Chrome browser. Chrome isn’t just a browser, it’s the gateway to billions of users and…
GA4 & GTM
Google has quietly changed how server-side Google Tag Manager (SGTM) loads Google JavaScript libraries like gtag.js
Previously, the GA4 Client in SGTM could directly load gtag.js. That’s no longer possible. Now, all Google JavaScript libraries are loaded via the Web Container Client. If you want to…
The automatic improvements page has received an update
Igor Pecherskih & Hana Kobzová discovered that the automatic improvements page has received an update. Now it is called "Automation". The interface has been changed and now the number of…
Horizontal line
Barry Schwartz & SERP Alert ⚡ & Sachin Patel discovered that Google is testing again with the horizontal line in Ads!
Conversions
New the Conversions with Cart Data Diagnostics Tool in Google Ads!
This tool allows you to track detailed product data for each purchase conversion, providing insights that drive sales reporting and features like automated discounts. Key Benefits: Identify and fix issues…
Brand Guidelines
Google has expanded its Brand Guidelines and Asset Optimisation tools to include text guidelines, giving advertisers more control over automatically generated ad copy. Previously limited to visual elements like logos…
Friday
15 August 2025We’re entering the “fast fashion era” of SaaS
Sam Altman just called it: We’re entering the “fast fashion era” of SaaS. What does that mean? Think: rapid, low-cost, AI-powered app creation → trendy features, quick launches, constant iterations……
