Google has expanded its Brand Guidelines and Asset Optimisation tools to include text guidelines, giving advertisers more control over automatically generated ad copy.
Previously limited to visual elements like logos and imagery, these sections now allow restrictions on certain words, phrases, or sentence starters (e.g., excluding “cheap” for premium brands, or banning openers like “and” or “with”).
When using Final URL expansion, opting into text customisation is required, making the feature more appealing as advertisers can now better control the messaging.
Up to 40 text restrictions can be set, available in both Brand Guidelines and Asset Optimisation sections.
Found by Birgul Woodford.
