SEA

Julie Friedman Bacchini received a mail where Google was pushing to opt-in to auto-applied recommendations. Enjoy the slides…

Below you find all the news from Google Ads week 16. Audience insights in Ads library Dario Zannoni found out that the Google Ads Library now shows audience insights directly. Vehicle Ads out of beta Yesterday I wrote that vehicle ads are available in the US and Canada but this was still a beta. Now Google

Steve Nouri found this 360-degree spins of sneakers in the SERP. These 360 spins are reconstructed from 5-10 views that were already available in Shopping.

Brainlabs has done a study on broad match with AAR. In the picture you see a clear uplift in conversions but keep in mind that the CPA also increased with 37%. More information

9 American states are joining the antitrust lawsuit against Google. The lawsuit was filled in January by the government and 8 states.  This case claims that Google is unlawful exploitation it’s online advertising dominance. https://www.reuters.com/legal/nine-more-us-states-join-justice-department-lawsuit-against-google-over-ad-tech-2023-04-17/

Google is asking users of Search Ads 360 to upgrade the platform before April 2024. Some new features that you get with the new version: – cross-channel support & enhanced reporting– extra support for text, image, display, video, and app promotion formats.– templates (automatic campaign builder)– performance center 

Google has shared results of the interest-based experiment!  This solution performanced okay in comparison with third-party cookies. Some findings: – spend was down by 2-7%– conversion per dollar was down by 1-3% – campaigns that used machine learning performed better– CTR remained within 90% status quo https://blog.google/products/ads-commerce/iba-test-results/

Yesterday I wrote that vehicles ads are available in the US and Canada but this was still a beta. Now Google has officially announced vehicle Ads for all Canadian advertisers. They also told that it will expand to to other countries!

Microsoft has done a study about cross channel campaigns with Roku. The 3 insights where:

A few days ago I wrote about Google’s organic vehicle product listing! People where asking if these were ads or if ads are coming for vehicles but these ads are already in beta in the US and in Canada!

Below you find all the news from Google ads week 15. Assign custom columns to accounts Dario Zannoni tweeted that in Google Ads Manager it is now possible to create Custom Columns and assign them to Manager Accounts. These columns are automatically shared with all sub-accounts, so there’s no need to recreate them! Testing new verifications

Mark Grasmayer shared this good tip yesterday! Keep in mind that displaying shipping costs will be mandatory as of June 13.

Thomas Eccel found this new column tracking status! Before this column was named status. Also, he noticed the status needs attention. Before this status did not exist.

Today I read the post from Victor Sellés Guillemat where he told that there is a new lead form segment! So, of course, I checked the audience manager in Google Ads and he is right there is a new lead form segment! I only saw this change for accounts that have a lead.

The search revenue in 2022 is year-to-year up with 7.8% in the US! The industry overal has seen a decrease in total revenue share of 1.2%, but Search is still has the largest share. The total digital spend in 2022 was 209.7 billion dollars. Search accounted for 84.4 billion dollar.

The Ad group & keyword forecasts are being removed in the Google Ads API.

Done with the new Google Ads design? Click on appearance and use the previous design.

It’s crazy how hard it is to find the device adjustments at this new Google Ads design…

Dario Zannoni tweeted that in Google Ads Manager it is now possible to create Custom Columns and assign them to Manager Accounts. These columns are automatically shared with all sub-accounts, so there’s no need to recreate them!

Another blue check mark test was found by Rachna R!

Welcome to the Google Ads news from week 14! YouTube bug Yesterday Elisabetta Gallucci posted that there has been a bug for YouTube Ads this week where the spending would go too high. Ginny Marvin tweeted yesterday that “The issue itself has been resolved. The team is currently assessing the impact & next steps. No further action is required

Thanos Bertes posted these 3 tests that Google is using to push the networks. Which one would force you 

Nayan Prakash has sent me this picture where you can find a bit more information about how the Beta AI tool works for RSA’s!

A week ago Geert Groot sended me a AI that created Ads! Now more people are spotting the Google Ads AI that can help you create your Ad.

Matinique Roelse spotted this new notification in Google Ads. This notification reflects the news from two weeks ago that told advertisers that Google is changing their non-direct click import to full cross-channel conversions!

Alfred Simon found this option in his experiment that automatically applies the experiment if the results are favorable. I have never seen this before so it looks like this is a new option. Would you use it?

Sophie Logan spotted this crazy Google Ads Alert in the help articles!

In early 2023, Google announced that they would be introducing some significant changes to the Google Ads API. One of these changes was the introduction of automatic migration for image and location data, which would help to streamline the process of migrating this data from one Google Ads account to another. However, in a recent

In the world of digital marketing, one of the most critical aspects of any successful campaign is targeting the right audience. This is where customer match comes into play. Customer match allows advertisers to target ads to specific customers based on their email addresses or phone numbers. However, the match rate for email-only targeting can

Below you find all the Google Ads news from week 13 Google Ads Safety report Google has released the yearly Ads Safety report. Some finding: – 5.2 billion ads were blocked or removed for violating policies – 4.3 billion ads were restricted – more than 6.7 million advertiser accounts were suspended for egregious policy violations.