First click, linear, time decay, and position-based attribution models are going away… ? These models will all sunset in Google Ads & Google Analytics in September.
For newly created conversion actions these attribution models will no longer be available in:
– GA4 May.
– Google Ads June
![](https://adriaan-dekker.nl/wp-content/uploads/2023/04/1680794589462-1024x575.jpeg)