Microsoft & Roku are going to collaborate. With this collaboration, advertisers will have better-enhanced ad buying and more optimized performance due to the unique cross-channel data insights.
With this partnership, Roku TV streaming ads, Microsoft Audience Ads, and Bing’s paid and organic search ads will now be connected.
This means that advertisers will have more opportunities to reach potential customers and improve the effectiveness of their ad campaigns.
Basically, the gap between these platforms is being bridged! For more information read the announcement.
