SEA

WordStream by LOCALiQ analyzed more than 17.000 US search advertising campaigns for their Ads benchmarks. Some findings: – CTR increased in 22 out of 24 industries– CPC increased for 14/24 industries– CVR is down for most industries– 91% percent of industries saw an increase in CPL For more information check: https://lnkd.in/e5ZtJyY5

People are again seeing a lot more Gmail Ads!

Below you find all the Google Ads news from week 19 Campaign-level Headlines and Descriptions Dario Zannoni found new documentation about what looks to be a new feature called Campaign level Headlines and Descriptions(documentation). Ad inspector A week ago Google announced that they are launching new testing features on ad inspector across all platforms for AdMob and Ad

Dario Zannoni found out that in some accounts you can see in the account settings how many recommendations you have auto-applied. This version looks better because normally the AAR’s are hard to find.

Boris Beceric ✅ found some new options in his dynamic remarketing campaign: – asset enhancements– auto-generated video– native formats– dynamic ad options– call-to-action text– custom colors For more information check his post: https://lnkd.in/e99JgH7V

Below you see an example of how Ads are shown in the new search engine from Google!

Today I saw these new symbols in my Google Ads RSA’s!

Google will have ads in the new version of the search engine! These ads won’t have any tracking that shows if the ads impressions and clicks are coming from the normal Google Search or the new Google Search. Advertisers won’t be able to opt out of showing ads in this version.

Do you want to run ad campaigns based on real-time events like weather or sports results? You can now use the If This Then rule that is made available on Github. For more information check: https://lnkd.in/eQQfpdrj

Thomas Eccel found out that CPV metrics now show more decimals!

A week ago Google announced that they are launching new testing features on ad inspector across all platforms for AdMob and Ad Manager publishers.

Dario Zannoni found new documentation about what looks to be a new feature called Campaign level Headlines and Descriptions. Help page with details:https://lnkd.in/gCqTFM7i

Gad parameter This week I saw the &gad=1 parameter for the first time in a URL when I clicked on an Ad. Google also changed the information on their page about gad. New Ad features YouTube Shorts Big update! Google is expanding Shorts into Video reach campaigns and they are adding In-feed video ads to Video

Last week I posted about a new Gmail ad format & placement. Now a lot of people are complaining about this new placement. Besides the placement people are also seeing a lot more ads in Gmail.

Thomas Eccel spotted that the Business name and Logo is out of beta. This means that it is easier to get access!

Stephanie Balaconis found this update where Google updated how they tell you if you’ve excluded keywords. In this update, Google tells users that a keyword is Added/Excluded which is really confusing. Because the keyword was only added as a negative keyword…

Thomas Eccel found this new menu option in the MCC of Google Ads!

This time the background are a bit more colourful(source).

As Google announced earlier it’s not possible to create similar audiences anymore. On August 1 these audiences will be removed.

Google Ads will move primarily to real-time bidding auctions for apps. They also announced that they are expanding in Google Ads and Display & Video 360 real-time bidding integrations with select third-party app monetization platforms.

Today I saw the &gad=1 parameter for the first time in a URL when I clicked on an Ad.

Google Ads news week 17! Pmax Brand Exclusion Thomas Eccel found the new Pmax Brand Exclusion that is now available as beta(source)! New Validations Google Ads Starting in June new Google Ads accounts can not include a URL in their account name. Gold verification badge Google is now testing a gold verification badge or label(source)! Show

A few weeks ago Denie Geertzen sent me a message with a new format of Gmail Ads. Today Floris de Schrijver also saw these new Ads. After a discussion about the new format Thomas Eccel was sharp on the position of this Gmail Ad, which appears between mails. I have never seen a Gmail Ad between emails. Is this a new

In the recent weeks phishing websites have stolen 4 million dollars with a crypto phishing scam that was runned on Google Ads…

Google Ads API 13.1 is out! If you want to check the changes click on the link.

Google ads is changing the URL expansion functionality. Last week we saw this change for the first time. Below Dario Zannoni made a picture that shows how this functionality is changing. This change gives users more control on Automatic text assets and URLs.

Yesterday some users were experiencing problems in Google Ads. Those problems are now fixed.

Starting in June new Google Ads accounts can not include a URL in their account name.