Microsoft has done a study about cross channel campaigns with Roku.
The 3 insights where:
- tv streaming ads drive people to search online
- tv streaming ads drive people to also click online( sounds logical after they search…)
- tv streaming & audience ads work better togheter to drive online action.
![](https://adriaan-dekker.nl/wp-content/uploads/2023/04/64B956C7-9144-445C-89DC-50CDD09449B9-790x1024.jpeg)