Ads are coming to Bing Chat?

Bing has uploaded a blog where they described three goals for their search:

– sending traffic to publishers
– increase revenue for publishers
– foster a healthy ecosystem

Besides the goals they also shared some ideas they are exploring:

– An expanded hover experience where hovering over a link from a publisher will display more links from that publisher
– For Microsoft Start partners, placing a rich caption of Microsoft Start licensed content
– they are also exploring placing ads in the chat experience to share the ad revenue.

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