Google has shared results of the interest-based experiment!
This solution performanced okay in comparison with third-party cookies.
Some findings:
– spend was down by 2-7%
– conversion per dollar was down by 1-3%
– campaigns that used machine learning performed better
– CTR remained within 90% status quo
https://blog.google/products/ads-commerce/iba-test-results/
Free. Read by 125K+ marketers every week.
Subscribe for freeBefore, picking non-skippable in-stream switched off the other formats. Now you can combine skippable in-stream, bumper, In-feed and Shorts with non-skippable ads in one campaign. What else changed: Non-skippable in-stream…
Spotted by Hana Kobzová, via PPC News Feed
The old toggle is gone. Check your campaign settings to see how the new option appears in your account.
Spotted by Arpan Banerjee
To show your program on Google, you need: a program that meets Google's editorial and participation criteria. a supported country: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the…
Via Barry Schwartz
