SEA

Today Google announced Ads Transparency Center. In the Ads Transparency Center you can find all ads served from verified advertisers. Other things you can see:– which ads were shown in a certain region– the last date an ad ran, and the format of the ad.

So a week ago I showed a screenshot that the search terms appeared under the insights & reports tab! Now I see this change happening in my Google Ads accounts. Besides this, you can also make a report in a campaign. I don’t know if I like this…

Google has sent me an update of the similar audience update. Starting 1 May similar audience segments will no longer be generated. If you already are using similar audience. On August 1, 2023, similar audience segments will be removed from all ad groups and campaigns.

Kevin Kaneria shared this new beta that shows the search term insights for each responsive ad!

Denie Geertzen shared this interesting Gmail Ad format with me that I have never seen before. Looks like this is a new Ad form for Gmail?

On the Microsoft Audience Network manual CPC campaigns will be transitioning to Enhanced CPC beginning April 24th! By April 28th, the transition will be complete! This change will only affect image & feed campaigns.

Wow! Google is testing with a blue tick mark icon on Search ads(source)!

Google is changing the script to make experiments! For more information check: https://lnkd.in/eZiERG5n

Geert Groot has sent me this new beta spotted by Chaitanya Vanga(source)! With this Beta Google’s AI help you create your ad!

Instagram is testing ads in the search results. With this test, you can reach people that are searching for content, businesses, and products. Ads will show up in the feed when they tap into a post from search results.

Today Microsoft launched a new targeting solution that targets shoppers based on the categories they browse. This new option gives advertisers the chance to use audience behaviors(source).

During the Google for Games 2023 Developer Summit Google announced some updates: – new bidding partners– same app key– adMob cross-promotion– reach uninstalled users– gaming feeds– Google play auto-install

Custom segments are perfect to create audiences for your display campaign. Two ways you can use it: – type your top-performing keywords in the searched terms– type in the websites of your competition in the people who browse websites similar You can find custom segments at the audience manager under the shared library.

Shopping 360-degree label Google is testing the 360-degree label on product listings(source). Electric bike Ads In the US Google now allows ads for electric bikes that can reach a top speed of 28 mph. Search terms gone? In the Google Ads interface of Deivis Rupslaukis the search terms appear under the insights & reports tab! In my

In the US Google now allows ads for electric bikes that can reach a top speed of 28 mph.

In the Google Ads interface of Deivis Rupslaukis the search terms appear under the insights & reports tab! In my interface, I still see them under keywords but maybe this will also change soon.

Google AdSense has implemented 5 updates to the auto ad settings: – there is a new ad gallery displaying examples of each format– every format now has its own unique icon– the control for banner ads and multiplex ads are now separate– the in-page ads format is now known as banner ads– categorizing the formats

Geert Groot spotted the new possibility to store text in the asset library in Google Ads!

Microsoft Doctor and Clinic ads are available as an open beta in The United States, Australia, India, Germany, France, Canada, and the United Kingdom. Microsoft recommends that you start with $100–$500 per day to ensure consistent results for learning and optimization. For more information: https://lnkd.in/enQ64-Rj

The rule I use for this exclusion is mobileappcategory::69500. You find the content suitability in tools & settings under setup. *it looks like this option doesn’t work for everybody. If it doesn’t work just check the boxes.

Below you find all the Google Ads news from week 10. Google increased API GA4 limits Google increased the API GA4 limits(source). PMax for travel Google is rolling out Performance Max for travel goals. Besides this update, Google also announced that hotel ads will be available later this year(source). New Local Service Ads Google is

Microsoft is going to switch broad match modifier keywords to broad! Before these keywords served as phrase.

Kevin Kaneria shared this picture of the new Google Ads design that was announced a week ago!

If you want to receive these updates automatically then sign up for the newsletter: https://lnkd.in/eFk-bSsp. New Google Ads Tools: https://lnkd.in/eRAZaThdGoogle Ads targeting change: https://lnkd.in/edRZ-_jBYouTube Masthead: https://lnkd.in/e8-kcm3YGoogle Ads Sponsored jobs: https://lnkd.in/eBzddfHAGA4 update: https://lnkd.in/emRmrc6cEdit responsive video: https://lnkd.in/ehWZsCbSNew Google Ads Policy: https://lnkd.in/egbXQDGsGoogle Ads is testing new designs: https://lnkd.in/eqWfumk4New customer acquisition for other campaigns: https://lnkd.in/eHvSG9XX

The book from Kasim Aslam agency Solutions 8 about Google Ads is out! Go check it out on: https://sol8.com/free-book

With the new customer acquisition tool for Search you can: Value new customer: bid higher for new customersNew customers only: bid for new customers only. Be aware that to use this tool you need to provide Google new customer data. Besides this tool, Google is also busy with a new tool called High Value Optimization

Google has shared some documents that will tell users more about Search automation within Google Ads. In the first document, you get an in-depth look at how AI-powered Search Ads work to improve performance. In the second document, you can check the top 10 things you need to know from Google’s Search technical guide. Document

Search interest targeting and presence or interest exclusion will no longer be available in Google Ads. This update will start in March. For more information: https://lnkd.in/eND4Py2k

Google has announced some new search ads tool: – automatically created assets are available to all advertisers in English as an open beta– Google rolled out a new customer acquisition goal for Search campaigns globally For the automatically created assets, Google is also making some improvements: – Ad Strength will take both automatically created assets and