Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less […]
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I made a simple infographic for the ChatGPT Product Feed Schema. If you want your products to show up correctly in ChatGPT search or checkout, your feed needs to be clean. That means: – required fields are filled in– prices and availability are up to date– product images are correct– seller and return info is
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And Big Tech is looking for cash. Alphabet is reportedly expanding a massive stock sale to nearly $85 billion.Meta is turning AI agents into a paid business product across WhatsApp, Messenger, and Instagram. Why? Because the AI race is no longer just about building the best model. It is about funding the infrastructure behind it.
AI is getting expensive fast Read More »
Meta is rolling out paid “Plus” subscriptions for WhatsApp, Instagram and Facebook, charging separately for each app: $2.99/month for WhatsApp Plus and $3.99/month each for Instagram Plus and Facebook Plus. The paid versions are positioned as premium feature tiers, not a full paywall for the basic apps. Meta is also testing more subscriptions for businesses,
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After years of testing campaigns, fixing wasted spend, improving tracking, and learning what actually drives results, I put together 26 lessons that matter most in Google Ads. A few big ones: • A weak offer cannot be saved by better targeting• Clean conversion tracking comes before scaling• Profit matters more than traffic volume• Broad match
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Thrifting is no longer just about luck Google wants to make it smarter, faster, and easier to score the perfect second-hand find. The article shares 5 tips for using Google Search tools to level up thrift and vintage shopping: 1. Plan your thrift adventure with AI Mode AI Mode can help you map out a
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Its new Ads help documentation highlights the Invalid Activity Credit Report, a tool that shows how much spend has been credited back for invalid clicks and interactions across Search and Performance Max campaigns. The report breaks down: • Credited clicks• Credited interactions• Credited spend• Campaign-level impact• Adjusted performance metrics after credits are applied This matters
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Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, especially for advertisers promoting products or services linked to sensitive interest categories. The update does not introduce new restrictions. Instead, it gives advertisers more guidance on when audience targeting may limit campaign delivery or reach.
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Structured Data Files v10 is now generally available in Display & Video 360 for both downloads and uploads. Key updates include support for CTV targeting in Line Item files, regional location list targeting in Ad Group files, new and updated Audio Content Type Targeting options, and the removal of deprecated Campaign, Insertion Order, and certain
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Arpan Banerjee discovered that because of the Shopify issue, Merchant Center flagged a lot of product pages as unavailable. Make sure to check these!
Shopify Issue Triggers Merchant Center Warnings Read More »