Author name: Adriaan

No waiting for a trial link. No gated download. Just free paid media planning tools, live here: https://eleniq.com/tools Use them to sense-check forecasts, budget shifts, marginal ROAS, creative fatigue, CAC, break-even ROAS, media plans, and more. Built for performance marketers who want to make sharper planning decisions before budget is committed. Free to use. No

Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads specialists master 7 core skills: StrategyKeyword & audience targetingAd copywritingLanding page optimizationBidding & measurementTesting & optimizationScaling profitably Google Ads rewards marketers who understand the full system not just the platform. If you can: Match keywords to intentWrite compelling adsBuild high-converting

After years of rising costs, Google Ads just delivered some good news. According to the 2026 Google Ads Benchmarks report, the average cost per lead (CPL) dropped for the first time in five years. Key benchmarks for 2026: • Average CTR: 6.64%• Average CPC: $5.42• Average Conversion Rate: 8.18%• Average CPL: $66.69What stands out:• Conversion

Google’s AI Overviews aren’t killing clicks, they’re reshaping where they go. New data (5.47M queries, 2.43B impressions) shows: • CTR dropped hard in 2025… but is now rebounding (+85% since Dec)• Searches WITHOUT AI Overviews are becoming more valuable (CTR up to 3.8%)• If you’re cited in an AI Overview → you win• If you’re

Facebook Ads vs. Google Ads: View-Through Conversions Simplified Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled

YouTube has earned its sixth consecutive Media Rating Council brand safety accreditation, now expanded to include YouTube Shorts. This makes YouTube the first platform to receive MRC brand safety accreditation for short-form video. The certification covers YouTube’s three inventory suitability tiers Maximum, Moderate, and Limited Mode giving advertisers more control over where their campaigns appear

I made a simple infographic for the ChatGPT Product Feed Schema. If you want your products to show up correctly in ChatGPT search or checkout, your feed needs to be clean. That means: – required fields are filled in– prices and availability are up to date– product images are correct– seller and return info is

OpenAI is adding product feeds to its ads manager, moving the feature over from ChatGPT’s now-defunct instant checkout system. The feeds were originally used to provide accurate product data, pricing, and checkout eligibility. With checkout shut down and merchant adoption limited, OpenAI is now repurposing them for ads. The ads manager is starting to look

Google Tag Gateway for advertisers is now available via the Google Cloud platform.