Overall Trends:
– Digital ad growth is slowing across major platforms, though Amazon stands out with increased investment around Prime Day.
– Google and Meta have shown declines in ad spending and impressions compared to previous periods.
Social Media:- Meta (Facebook and Instagram) saw a modest 9% increase in ad spending. – Reels ads are gaining traction on both platforms.
– TikTok and Snapchat continue to grow in popularity, with ad spending up by more than 20%.
Search Advertising:
– Google search ads spending grew 11%, but growth is slowing due to rising cost-per-click.- Amazon temporarily reduced its presence in Google Shopping ads.
Commerce Media:
– Amazon Sponsored Products spending grew 15% during Prime Day, with a 29% increase on those specific days.
– Walmart ad spending is rising, with a 20% increase in Sponsored Products.
Video and Display:
– YouTube experienced a slowdown in ad spending growth to 11%, while ads on TV screens continued to perform well.
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