Microsoft has expanded its Copilot AI-powered advertising capabilities, introducing several new features to enhance efficiency and personalization for advertisers.
Key updates include a streamlined ad experience within Copilot, a performance snapshot tool for campaign insights, expanded video ad tools with new bid strategies, audience targeting options, and the ability to import Google Ads video campaigns.
Shopping campaigns have also been improved with a simplified setup and enhanced product group management.
These updates aim to optimize workflows, reach audiences more effectively, and improve ad spend management.
