Arpan Banerjee just sent me that Google Analytics now officialy offers Benchmarks, which are reference metrics that let businesses compare their performance against similar companies within their industry.
These benchmarks, available in percentiles (median, 25th, and 75th), are based on a wide range of industry categories, providing insights into strengths and weaknesses. Peer groups for benchmarking are determined by a combination of the setup’s industry category and additional signals, such as property URLs and app attributes.
Data used for benchmarking is encrypted and protected, with privacy safeguards in place. Benchmarks are only available when there is a sufficient number of properties with meaningful data in a peer group, ensuring accurate and privacy-conscious comparisons with industry standards.
