New Traffic diversity feature – AUTOMATICALLY LOWERS tROAS 🚨

I have posted about this before but we now have more information on the new New Traffic diversity feature. Google has launched this tool called”Search Bidding Exploration,” aimed at large advertisers using tROAS bidding in campaigns without budget limits.

Part of Google’s Smart Bidding suite, this AI tool helps find low-traffic but valuable search queries, automatically lower tROAS targets by up to 10%, and expands keyword reach beyond typical search terms.