Google AdMob is launching a new app-level setting for high-engagement ads, giving developers more control over ad performance and user experience.
The setting, enabled by default, includes skippable interstitial ads after 15 seconds, 60-second reward periods for rewarded ads, and a multi-step exit process.
While the update aims to boost ad performance, it may impact user experience. Google plans to optimize these ads with a focus on transparency and user needs.