October 2024 Market Index Report from ProfitMetricsThe latest report from ProfitMetrics.io is out and this compares key e-commerce metrics from October 2024 to October 2023, including revenue, orders, ad spend, POAS, ROAS, and gross profit.
Highlights:
Revenue: Increased by 4.7% year-over-year and 5% from last month, reflecting steady market growth.
Gross Profit: Up 3.7% year-over-year and 7.4% from September, showing improved business efficiency.Orders: Grew by 2.7% year-over-year and 4.7% from last month, indicating stable consumer demand.
Ad Spend: Rose 8.7% year-over-year, negatively impacting ROAS and POAS.
ROAS: Declined 5.2% from last month and 3.7% year-over-year, pointing to less efficient ad spend.
POAS: Dropped 3% from last month and 4.7% year-over-year.
Overall: Despite increasing acquisition costs, the e-commerce sector shows strong revenue and profit growth.
This analysis, based on over 24.7 million orders, offers actionable insights for the industry.
