Author name: Adriaan

Metric update

Great insight from Bia Camargo on Google’s new co-viewing measurement for YouTube on Connected TV. As more people watch YouTube on shared screens, advertisers need a clearer view of actual reach, not just the targeted user. Co-viewing helps account for the extra people watching alongside them, bringing CTV measurement closer to traditional TV reporting.

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Safari 27

Niek Schlepers tested the Safari 27 developer beta and found stronger restrictions on client-side tracking. Apple has expanded Link Tracking Protection, stripping more tracking parameters from Threads, YouTube, and X/Twitter links. LinkedIn’s Insight Tag domain snap.licdn.com is now listed as a fingerprinting script, which may impact LinkedIn Ads conversions and retargeting. Safari 27 also appears

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