Author name: Adriaan

Anthropic just released a model that compressed months of Stripe’s engineering work into a single day. Claude Fable 5 launched today their most capable model yet, now available to the public. A few things that stood out: Stripe ran a codebase migration on 50 million lines of Ruby in one day. Manual effort: 2+ months […]

Google just made local business reporting in GA4 a lot more useful. With the new Google Business Profile integration, you can now link Google Analytics properties directly with Google Business Profiles from the Admin panel and bring key first-party GBP data into your reports. That means local, website, and app performance can now be viewed

What, you can now add GIFs on LinkedIn 😅 Thanks for sharing Dani Markovits

OpenAI is taking another step toward building a more mature ads ecosystem inside ChatGPT. The company is expanding ChatGPT ads into five new markets: the UK, Japan, South Korea, Brazil, and Mexico, while also testing multi-advertiser placements that can show several relevant sponsored results in a single ad unit. For advertisers, the Ads Manager Beta

Arpan Banerjee discovered that Google is now showing top pages!

OpenAI is taking another step toward building a more mature ads ecosystem inside ChatGPT. The company is expanding ChatGPT ads into five new markets: the UK, Japan, South Korea, Brazil, and Mexico, while also testing multi-advertiser placements that can show several relevant sponsored results in a single ad unit. For advertisers, the Ads Manager Beta

to 730 days giving ecom brands up to 2 years of buyer data. Big opportunity for: ✅ Retargeting✅ Lookalike audiences✅ Better segmentation✅ Repeat-purchase campaigns But bigger audiences don’t always mean better audiences. Someone who bought 2 years ago may not still be interested. The smart move is to match your audience windows to your buying

Most advertisers optimize campaigns one by one. That’s not needed Because Google doesn’t learn in silos. It learns from data. That’s where Portfolio Bid Strategies come in. Instead of optimizing each campaign separately… You let multiple campaigns learn together. What it actually does You group campaigns under one goal: Same CPA Same ROAS Same objective

OpenAI quietly revealed how ChatGPT Ads actually work and it’s much more sophisticated than most people realize. After reviewing the Ads Manager Beta documentation, here’s the core structure behind launching campaigns inside ChatGPT: ━━━━━━━━━━━━━━━HOW CHATGPT ADS WORK━━━━━━━━━━━━━━━ CAMPAIGN Defines: • Objective• Budget• Countries• Dates ↓ AD GROUP Defines:• Themes• Intent clusters• Context hints ↓ AD

Which Channel Delivers Better Results? If you’re investing in paid media, one of the biggest questions is where to put your budget: Search Ads or Social Ads. The answer depends on one thing: intent. SEA (Search Engine Advertising) captures existing demand. Your ads appear when people are actively searching for a solution. Best for: •