Starting January 30, 2025, Google Ads will require new Performance Max (PMax) campaigns to link BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO assets at the campaign level, centralizing asset management and enhancing brand control.
Key Updates: Brand Guidelines: Stricter control over branding in PMax campaigns.Campaign-Level Asset Linking:
Assets must now be linked at the campaign level for brand guidelines-enabled campaigns.
API Impact: Current API limitations require manual adjustments; future updates will fully support brand guidelines-enabled campaigns.
Why It Matters:
This change ensures consistent branding and streamlines asset management but may disrupt workflows, especially for API users.
Advertisers should prepare by updating workflows and monitoring API updates to adapt seamlessly.
