Switching to conversion-based bidding?
Heads up: Google might auto-flip your exact and phrase match keywords to broad match without asking… When you create a campaign.
This glitch was discovered by Navah Hopkins & Ginny Marvin is looking into it!
Why It Matters:
Broad match can bring irrelevant traffic, spike your ad spend, and wreck your targeting precision.
Not ideal.Be Smart, Audit your keywords after switching bidding strategies & monitor performance for unintended broad match flips.
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Subscribe for freeBefore, picking non-skippable in-stream switched off the other formats. Now you can combine skippable in-stream, bumper, In-feed and Shorts with non-skippable ads in one campaign. What else changed: Non-skippable in-stream…
Spotted by Hana Kobzová, via PPC News Feed
The old toggle is gone. Check your campaign settings to see how the new option appears in your account.
Spotted by Arpan Banerjee
To show your program on Google, you need: a program that meets Google's editorial and participation criteria. a supported country: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the…
Via Barry Schwartz
