Switching to conversion-based bidding?
Heads up: Google might auto-flip your exact and phrase match keywords to broad match without asking… When you create a campaign.
This glitch was discovered by Navah Hopkins & Ginny Marvin is looking into it!
Why It Matters:
Broad match can bring irrelevant traffic, spike your ad spend, and wreck your targeting precision.
Not ideal.Be Smart, Audit your keywords after switching bidding strategies & monitor performance for unintended broad match flips.
