Oh wow, Google has done it again rolling out Pmax creation as their “top recommendation,” complete with a flashy background pic. Really subtle, right?
Spotted something similar a few weeks ago in the SERP, where it was straight up acting like a gif. Eye-catching?
Sure. Better for your performance not always!
But hey, we all know Google’s got its faves when it comes to campaign types, and they’re not shy about showing it.
Keep an eye out they’re making it pretty clear where they want us to focus.