Google Ads news
Update to the Abusing the Ad Network policy
In December 2024, Google will update the Abusing the Ad Network policy to clarify enforcement actions regarding ads that may violate the Spam Policies for Google Web Search, as follows:
Advertisers must not violate Google Search’s Spam Policies. Specifically, ads directing to destinations removed from Google Search through a manual action will be disapproved. Site owners receive notifications about manual actions via Google Search Console.
Top recommendations
Oh wow, Google has done it again rolling out Pmax creation as their “top recommendation,” complete with a flashy background pic. Really subtle, right?
Spotted something similar a few weeks ago in the SERP, where it was straight up acting like a gif. Eye-catching?
Sure. Better for your performance not always!
But hey, we all know Google’s got its faves when it comes to campaign types, and they’re not shy about showing it.
Keep an eye out they’re making it pretty clear where they want us to focus.
Google Ads Alert: Broad Match Auto-Toggle Risks
Switching to conversion-based bidding?
Heads up: Google might auto-flip your exact and phrase match keywords to broad match without asking… When you create a campaign.
This glitch was discovered by Navah Hopkins & Ginny Marvin is looking into it!
Why It Matters:
Broad match can bring irrelevant traffic, spike your ad spend, and wreck your targeting precision.
Not ideal.Be Smart, Audit your keywords after switching bidding strategies & monitor performance for unintended broad match flips.
New Brand Report
Google Ads has rolled out the Brand Report, a tool designed to streamline how brand advertisers measure campaign performance.
Instead of piecing together reach and frequency metrics from multiple reports, this tool offers a deduplicated view in a single dashboard, making it easier to track your brand’s impact.
What’s New:
All-in-One Insights: Reach and frequency data from multiple campaigns are now consolidated in one place.
Audience Filters: Dive into demographic performance with filters for age, gender, and other key audience segments.
Streamlined Reporting: Say goodbye to the headaches of scattered data and hello to faster, smarter campaign decisions.
Key Details:
Campaign Limit: Up to 10,000 campaigns within a single account.Impression Threshold: Campaigns need 10,000 impressions to show up in the report.
Exclusions: Search, Performance Max, and Shopping campaigns are not included — yet.
Data Window: Metrics cover the past 92 days.
Why This Matters:
The Brand Report makes it easier to see who you’re reaching, identify audience overlap, and adjust your strategy to avoid wasting ad spend. It’s a step forward for brand advertisers looking to optimize their campaigns with precision.
Extra extension LSA
Anthony Higman discovered that Google Ads is testing an extra extension for LSA.
Keywords only Ads
Keyword only ads? Posted by Anthony Higman & discovered by Sachin Patel.
Tag Assistant is back
Utku Gülden discovered that Tag Assistant is back!
Generate report
Hana Kobzová discovered that the generate report section is now extended to the report editor overview page.
New Glossary
Google has released a new Glossary section for Merchant Center you can check it here.
No Description
Anthony Higman discovered these local ads without descriptions!