Google Ads has rolled out the Brand Report, a tool designed to streamline how brand advertisers measure campaign performance.
Instead of piecing together reach and frequency metrics from multiple reports, this tool offers a deduplicated view in a single dashboard, making it easier to track your brand’s impact.
What’s New:
All-in-One Insights: Reach and frequency data from multiple campaigns are now consolidated in one place.
Audience Filters: Dive into demographic performance with filters for age, gender, and other key audience segments.
Streamlined Reporting: Say goodbye to the headaches of scattered data and hello to faster, smarter campaign decisions.
Key Details:
Campaign Limit: Up to 10,000 campaigns within a single account.Impression Threshold: Campaigns need 10,000 impressions to show up in the report.
Exclusions: Search, Performance Max, and Shopping campaigns are not included — yet.
Data Window: Metrics cover the past 92 days.
Why This Matters:
The Brand Report makes it easier to see who you’re reaching, identify audience overlap, and adjust your strategy to avoid wasting ad spend. It’s a step forward for brand advertisers looking to optimize their campaigns with precision.
