Author name: Adriaan

Google has introduced Local customer optimization for Performance Max campaigns focused on store goals. The feature is designed to prioritize people who are physically nearby and showing strong immediate intent, such as searching for a local service, planning a route, visiting a store, or contacting a business. Advertisers can use it to shift more budget […]

Google Ads has added an Upload as drafts option for video assets in Asset Studio. This lets advertisers upload and save videos as drafts without immediately choosing a YouTube channel. Previously, videos had to be uploaded to YouTube before they could be added to a campaign. The new draft option gives advertisers more flexibility to

Google has moved Policy Manager to a new location in the Google Ads interface. Previously, advertisers could find it under Tools > Troubleshooting. It is now located under Admin > Policy. Google has also added a new Ads tab next to the existing Account tab. The Ads section focuses on policy issues affecting individual ads,

Google is warning that Google Tag Manager snippets will soon stop recognizing or waiting for gtag(‘config’) commands. This mainly affects websites that have a GTM container installed but still use commands such as gtag(‘config’, ‘G-…’) for GA4 or gtag(‘config’, ‘AW-…’) for Google Ads configuration. Google considers this combination an unsupported implementation. Affected GTM container owners

ChatGPT Ads is adding several features that make the platform look more like a mature performance advertising system. The biggest addition is Maximize results, an automated bidding strategy that adjusts bids based on the advertiser’s chosen campaign goal and available budget. Instead of manually managing bids, advertisers can let the system optimize toward generating as

Think of it as a folder you give Claude once. Inside it: the steps, examples, and files for a specific task. Like writing reports in your own style, or building a slide deck the way your team does it. It can even include templates or a bit of code Claude runs the same way every

Google is changing how Local Services Ads (LSA) call leads are charged starting October 1, 2026. The biggest change is that advertisers may now pay for certain calls even when nobody answers the phone. A missed call during business hours can count as a valid, chargeable lead if the caller stays on the line for

Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. creators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even easier for viewers to buy the products they love from the creators they trust.

Claude says it removed more than 80% of Claude Code’s system prompt for newer, more capable models, with no measurable performance loss. Their takeaway is that instructions that helped older models can become restrictive for stronger ones. The six main changes were: give the model more room to use judgment, focus more on well-designed tools

Arpan Banerjee now also saw the product titles beta! In this report you can see a sample of product titles created by Google AI!