Google Ads News

September 2026

122 updates from September 2026, newest first.

Friday

11 September 2026
Reporting

Looker Studio Pro Adds More Enterprise Controls

A useful update for teams working heavily with reporting and dashboards. Google’s Pro offering for Looker Studio brings more enterprise-focused capabilities on top of the standard version, including: ✅ Team…

Thursday

10 September 2026
Conversions

Google Tests Product Value Optimization

Google Ads is testing something pretty interesting. Product value optimization (BETA) Instead of treating every conversion value the same, Google is giving advertisers the option to adjust the value of…

Thanks for sharing Tiago Goncalves

Deal Label

Thomas Eccel discovered that the deal label is live!

Wednesday

9 September 2026
Local

Google Connects Local Ads to In-Store Sales

Ahead of the holiday rush, Google is introducing two new features to help multi-location retailers, restaurants, and local services drive and measure in-store sales: Local Customer Optimization in PMax will…

Loyalty program members

Arpan Banerjee discovered that Google Ads just added a "Loyalty program members" segment!

Tuesday

8 September 2026
ChatGPT Ads

OpenAI just dropped GPT-6 Astra

The smartest model ever built. And we immediately gave it access to the entire ad stack. Google Ads. Meta. TikTok. LinkedIn. Microsoft. Amazon. Reddit. Pinterest. X. Here is what GPT-6…

Reporting

Google Merchant Center AI Workflow Exposed

Vipul Kumar reports that Google Merchant Center briefly appeared to expose the internal instructions behind one of its AI-generated performance insights. The visible workflow seemed to include analyzing product click…

Thanks for sharing Barry Schwartz & Vipul Kumar

Sunday

6 September 2026

Google Ads API v22 Sunset Announced

Google Ads API v22 will sunset on October 7, 2026. Starting on this date, all v22 API requests will begin to fail. Migrate to a newer version prior to October…

Reporting

Google Improves Popular Products Reports

Google has improved the Popular Products reports in Merchant Center, expanding both coverage and the quality of available insights. The updates, introduced in late June 2026, are designed to provide…

Thanks for sharing Hana Kobzová & Barry Schwartz

AI Max

Google Clarifies AI Max Keyword Priority

Google has updated its AI Max documentation to clarify how keyword prioritization works when advertisers disable the broad match campaign setting or move to AI Max. Broad match keywords are…

Thanks for sharing Barry Schwartz

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