Google Ads News

September 2026

122 updates from September 2026, newest first.

Wednesday

2 September 2026
Demand Gen & YouTube

Business Agent Comes to Shopify

Google Business Agent can now be enabled directly from Shopify through the Google & YouTube app. The AI-powered shopping assistant appears in Google Search and lets shoppers ask questions about…

Tuesday

1 September 2026
Policy

Google Ads Tightens API Security

Google is updating its Google Ads Developer Policies to strengthen security and account isolation, particularly as AI-driven advertising integrations expand. The biggest change is that integrations should connect directly to…

Thanks for sharing Arpan Banerjee

AI Search

More Ads Enter AI Mode

Google is expanding ad placements within AI Mode, with Shopping carousel ads now appearing inline within AI-generated responses. Google is also testing single-product ad units inline, along with additional ads…

Thanks for sharing Barry Schwartz & Brodie Clark

Reporting

Popular Products Report Gets an Upgrade

Google Merchant Center has enhanced its Popular products report, improving both coverage and insights to provide a more accurate and comprehensive view of product performance. The changes, introduced in late…

Thanks for sharing Barry Schwartz

Google Ads Renames Payment Settings

Google Ads has renamed its payment settings: Automatic payments are now “Postpay,” while Manual payments are now “Prepay.” The new terminology is appearing across billing screens and roughly 60 related…

Thanks for sharing Hana Kobzová

Demand Gen & YouTube

Lookalikes Come to Video

Google Ads has expanded Lookalike segments to Video campaigns, after previously limiting them to Demand Gen campaigns. Advertisers can now use existing audience data to reach new users with similar…

Thanks for sharing Hana Kobzová

Video Spark (beta)

Arpan Banerjee discovered that Google has launched the Video Spark (beta).

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