One of the biggest streetwear brands in the world. Not a single ad running on Facebook or Instagram. So how do they grow? Ronnie Fieg built Kith on direct relationships with sneaker communities. Long before it was a global brand, people knew him from behind the counter. Collabs with ASICS, New Balance and On get […]
Kith has zero active Meta ads Read More »
Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren’t the same across products. Take four products, all at a ROAS of 4.0: Product A, 10% margin: needs a ROAS of 10.0 to break even. It loses money.Product B, 25% margin:
One ROAS Target Can Hide Losing Products Read More »
Anthropic may go public at a valuation of more than $2 trillion. A prospectus seen by Reuters shows how fast the maker of Claude is growing. Revenue grew twelvefold last year to almost $4.6 billion. On that basis, the target valuation comes to more than 430 times annual revenue. In 2025, though, Anthropic posted an
Anthropic valued at 430x annual revenue Read More »
€10,000 in, €30,000 out. Looks great. Now take off what Google Ads never sees: Product cost: -€13,500Shipping and fulfilment: -€2,400Payment fees: -€600Returns: -€3,600Ad spend: -€10,000Profit: -€100. This shop needs a 3.03 ROAS just to break even. At 3.0 it loses money on every euro it spends. Google Ads doesn’t know your product cost, your returns
Your Google Ads account shows a 3.0 ROAS Read More »