September 29, 2026

Only the cost per click changes. At €0.90: 5,556 clicks, €45 ad cost per order, €1,667 loss.At €0.60: break-even.At €0.30: 16,667 clicks, €15 per order, €5,000 profit. A lower CPC doesn’t save you money. You spend the same €5,000. You just get three times more chances to sell. Better Quality Score, tighter keywords, cutting the […]

Only the conversion rate changes. At 1%: 100 orders, €50 ad cost per order, €2,000 loss. At 2%: 200 orders, €25 per order, €1,000 profit. At 3%: 300 orders, €17 per order, €4,000 profit. Nothing changed in the Google Ads account. Every click cost exactly the same. Most advertisers try to fix bad results inside

Most Meta accounts use the same setup for every business. That’s often where it goes wrong. Before you build a Meta account, ask yourself one question: does this business need profit on the first order (AOV), or does it earn it back over time (LTV)? The answer decides the structure. Here’s how you can set

What do you do when a Meta ad wins? And when it almost wins? I watched a breakdown from a team that has managed over $500M in Meta spend. Their system is simple. I put it in 1 image. Sort every ad in your prospecting campaign A winner takes 5% or more of campaign spend

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