Google is testing a redesigned Local Services Ads format that makes the ads much more prominent in search results. The new layout features larger images and a bigger highlighted section beneath each listing, giving the ads significantly more visual weight. Anthony Higman spotted the test.
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Google Ads appears to be testing a more aggressive budget recommendation feature that ties budget changes directly to forecasted conversion value. When advertisers reduce a campaign’s daily budget, Google may show projected weekly conversion value declines, “limited by budget” warnings, and prompts to increase spending to reach the forecast. PPC specialist Thomas Eccel highlighted the
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