Google is expanding AI Max with broader access to AI Brief and a new reporting feature designed to make AI-driven Search performance easier to understand. The AI Brief closed beta is now rolling out in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. AI Brief lets advertisers provide detailed natural-language guidance about their business, audience, […]
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Google Ads has expanded its Recommended Investment Strategy with two new budget allocation modes: Holistic and Growth. Holistic mode can shift existing budget away from underperforming campaigns toward stronger performers while also adding incremental weekly spend. Growth mode keeps current campaign budgets intact and only adds budget to campaigns that are constrained and have room
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Google Ads is now enabling view-through conversion (VTC) optimization by default for newly created Demand Gen campaigns. Previously, the setting was off by default and only supported YouTube and Discover Feed; it now also supports Display inventory. VTC optimization remains limited to video assets across YouTube, Display, and Discover Feed. View-through conversions are still only
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Google Ads Customer Match now supports IP address and user interaction timestamp as additional matching keys, which may improve match rates. These fields must be uploaded unhashed. The feature is not available for users in the EEA, UK, or Switzerland, so advertisers must exclude those regions from IP sharing and ensure appropriate consent and disclosures.
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Google Ads has updated the AI Max interface to give advertisers more explicit control over how campaigns handle branded searches. Advertisers can now choose to show ads across all relevant searches, manage branded traffic using brand inclusions and exclusions, or restrict ads to unbranded searches only. The update makes brand-related targeting controls more visible and
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Display advertising costs have fallen significantly ahead of the 2026 holiday season, giving marketers a potentially cheaper opportunity to build awareness before Black Friday and Cyber Monday competition increases. Key figures from AdRoll’s Q3 data show: Display prospecting CPMs: down 45% year over year and 25.5% versus comparable Q2 levels. Display retargeting CPMs: down 29.1%
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Google Ads will run a six-month U.S. Search pilot starting in October 2026 that allows advertising for a limited set of firearm accessories, while keeping firearms, ammunition, and regulated components prohibited.
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Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to buy products directly inside Google Search’s AI Mode and the Gemini app instead of being sent to the merchant’s website. For qualifying U.S.-based Shopify stores, direct checkout can be enabled automatically when the store is connected to Google Merchant Center. The system
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Google Ads News Black Friday can drive a lot of revenue But how much profit does it actually make you? On September 30, Jeremy Young, Ruben Runneboom and Thomas Eccel are joining for a live ProfitSessions roundtable on discounts, bidding targets, break-even points and the numbers that actually define a successful Black Friday. 📅 September
Google Ads news – week 38 Read More »